Vienna (AT), June 5th: Prewave, the innovative Austrian start-up specialising in supply chain risk management, proudly introduces its refreshed brand identity and tagline: “Supply Chain Superintelligence.” This bold assertion is not just a tagline but a testament to the integral role intelligence plays within Prewave’s core vision and mission. Powered by cutting-edge AI technology, Prewave embeds superintelligence into every facet of its operations. This ensures that its clients’ supply chains are not only resilient and sustainable but also primed for the future.
The unveiling of our new brand heralds a transformative phase in supply chain risk management. Prewave has been instrumental in bridging the divide between the detection and evaluation of risks and their mitigation through our action platform. This evolution ushers in an era of proactive risk management, characterised by a deep-dive into analytics and a focus on actionable insights. We’re moving beyond merely recognising risks to comprehensively understanding their financial implications and ensuring unparalleled transparency throughout every tier of the supply chain. This strategic shift promises to redefine resilience in the supply chain landscape, setting a new benchmark for operational excellence.
The new brand is built on the core principle of simplifying the intricate complexities of supply chain risk management. It aims to empower Prewave’s diverse clientele by addressing their risk management challenges, eliminating inefficiencies, and enhancing profitability.
Prewave’s new logo is a leap forward, integrating ‘RISK’ and ‘ACTION’ through typographic innovation that combines the meaning of ‘Pre’ (before) with the first letter ‘P’ and an exclamation mark—a universal sign for alertness. This design underscores Prewave’s commitment to innovation and highlights the company’s dedication to managing early exposure to supply chain risks. The new logo is complemented by the adoption of a new colour palette that diverges from the industry’s typical monochrome use, and features Prewave black and a vivid, highly visible yellow. Black signifies the company’s technological sophistication, while the bright yellow highlights the critical, actionable insights that the Prewave solution offers.
The new tagline ‘Supply Chain Superintelligence’ highlights Prewave’s unique value proposition. Superintelligence is at the heart of what Prewave does, from leveraging technology to empowering clients with the right intelligence. It is the culmination of years of research and development, and lies at the core of Prewave’s DNA.
The new visual identity is driven by Prewave’s distinctive ability to ‘make complex (supply chains) simple’ and has been guided by key principles: to protect people, the planet, and profit—all rooted in Prewave’s mission to render supply chains more transparent, resilient, and sustainable. It directly addresses persistent issues in modern supply chains, such as child labour, forced labour, human rights violations, corporate misconduct, and environmental hazards.
The new brand identity will be implemented across all communication touchpoints, while the current logo and colours will continue to be used on the website until its relaunch later this year.
Prewave revealed its new brand identity at our signature Prewave Day 2024 event, which took place in Vienna on June 4 and 5. The exclusive gathering welcomed over 200 clients, including industry giants like Hilti, Lufthansa, and Kärcher, as well as government representatives from Germany’s Federal Office for Economic Affairs and Export Control, among others.
